The increased rate of deforestation in the past few years have created adverse effects on the environment around the globe which is been a real concern for the environmental changes and damages occurring in the recent years. The Timberland Company taking this as a major concern has put its foot forward and taken a bold pledge with a bold mission to plant 5 million trees in the next 5 years. The company believes that concentrated as well as committed efforts by groups and individuals to help in the process of reforestation. With the targets aimed at the company believes that this program would provide for better environment and create job opportunities, protect wildlife and alleviate hunger.

This plantation would be done in Haiti and China’s Horquin Desert which have been adversely affected due to the deforestation that has been going on for the past few years.

To promote this program and involve people around the globe Timberland Company has launched a Facebook application which will help in further planting more trees. The users of this application can plant virtual trees and the more they plant the more the number of trees would be planted by Timberland in the real world. ‘Timberland Earthkeepers Virtual Forest’ is the application that helps in turning virtual trees into real & simultaneously enlightens people about the efforts of the Timnerland Company in terms of reforestation process.

A user has the option to create his own forest giving it a name of their choice, they can also write on trees of their neighbor and compare their ranks as they build along with the other planters. Timberland aims at planting 1 million trees or plant till 31st October 2011 whichever is earlier depending on the size of the virtual forest created by the users. This application unites all and contributes towards a meaningful cause while just having fun with planting of trees in the virtual world.

People who are interested in creating a virtual forest of their own should visit Facebook.com/Timberland and those who wish to know more about Timberland, visit Timberland.com.

The author writes articles on environment related topics including earthkeepers and virtual forest.