Useful innovations & storages which are functional is the need of the day for the consumers and to deliver the convenience that is demanded is what Merillat is trying to provide to its prospective customers. The catchphrase of ‘The Dream Kitchen for the Real World’ is now being undertaken to be the motive of the company and they promise to deliver both utility and functionality through Merillat kitchens. The reason behind such a drive by Merillat is the reports of a recent study conducted to test how important were kitchen storage to the homeowners when it came to designing kitchens.


The study revealed that more than 84% of those interviewed thought kitchen storage held the utmost priority while designing the dream kitchens. The study also revealed that about 54% others were thinking of redesigning their kitchens to improve upon the storage facilities.

Merillat Manager, Brand and Communications, views that consumers broadly know what they want but are somewhat unaware of what is on the offer when they are trying to design their kitchens. To assist them with greater awareness, Merillat is now promoting the idea of the “Dream Kitchen”. It has also partnered with Curtis Stone, renowned chef of the country, to promote Merillat’s organizational, functional & innovative features much more effectively.

Few initiatives of Merillat to educate homeowners are;
  1. Innovative Website – Fresh look & improved functionality of the website would make it simpler for homeowners to take help of it while designing their kitchens.
  2. Kitchen Planner Application– Step-by-step guide towards selecting products, features and styles suited while customizing kitchens is now available to help.
  3. Air Interviews – Curtis is airing interviews over TV channels with a view to promote products of Merillat while giving tips on easy cooking.
  4. Advertisements–Commercials aired on TV channels like HGTV, Food Network etc. help in making Merillat popular by promoting the idea of an easy kitchen life with Merillat.
 
The kitchen expresses the homeowner’s personality and hence should be designed with care. For more information on the products and offerings of of Merillat, visit Merillat.com.

The author writes articles on Kitchen Improvements related topics including Kitchen Storage.