Avon, one of the largest cosmetics, perfumes and other products related to women Company in the world. The company was established in 1886 in New York. Being a world largest direct seller, its products are being delivered to almost 140 countries; having the workforce of   6.2 million independent sales representatives throughout the world, but still the demand for the products are increasing day by day.

Avon is celebrating 125th anniversary in almost 16 cities of USA on its special occasion company largely focusing on “Women Empowerment “with the slogan of “Avon believe world tour”, for this purpose the company’s global ambassador Reese Witherspoon plays vital role for the promotion of this campaign with the mission that women should be empowered and domestic violence should be avoided.

The company mission is to highlight such issue like domestic violence in all over the world because most of the women are the victim of domestic as well as gender violence. Avon, not only promoting this concept in  developed countries but their mission is to eliminated domestic violence form the under developed nations as well, for this purpose the company’s CEO has announced the first Avon global  Believe fund, in order to support those women who are victim of such violent activities throughout the world.

The Avon foundation for women is working on partnership with the National Network to End Domestic Violence (NNEDV) and with other nonprofit organization in order to raise funds. Their aim is to create awareness regarding these issues, where women as well as their families are suffering a lot.  Avon,  which is specially working for women, considered it as an obligation to play a vital role for the well being of those women who suffered from domestic violence.
The company is the largest corporate having the philanthropist focused on the issue which are related to women. Avon main emphasis on the freedom of women that she can earn an independent income, achieve financial freedom and can also enjoy personal empowerment in a society.

According to the conducted research it is found that approximately one out of three women globally is likely to experience some type of violence in her lifetime.

In the end, I would like to conclude that Avon focused more on women issue especially domestic violence and gender violence which should be avoided and government should take appropriate step in order to reduce such cases and any person who commits this act should be strictly punished under the law.

The author writes articles on news and society related end violence against women and avon believe world tour.