ClosetMaid is the international leader in home storage and organization. It is the division of Emerson Electric. ClosetMaid provides pioneering wire and laminated storage system. The storage system offered by the ClosetMaid can be used in bedrooms, kitchens, bathrooms, laundry rooms, garages and offices. ClosetMaid has five main segments that facilitate the customers. The official website of ClosetMaid has all the details about these segments. It has divided its work into five segments i.e. Get ideas, Design, Prepare, Shop and Install, to provide better choices to customers.
  1. Get Ideas: It is the section that guides you at every step. 15000 images are available in this section so that visitors can choose their favorite ones. First you select the room, where you want you design and install the storage system. In the second step you need to choose the kind of closet. In the third step, you select the material. Finally it gives you two options; do-it-yourself and do-it-for-you. You can Design your own ClosetMaid Closet, with do-it-yourself (DIY).
  2. Design: It is the section that provides three design services i.e. DIY online design tool, ClosetMaid’s Professional Design service Assistance and ClosetMaid’s Authorized Dealers.
  3. Prepare: This section offers people an organizational profile. Recommendations according to the personality types and confidence level are offered in this segment.
  4. Shop: It is the section that guides about where to buy dream closet i.e. from a retail store or from on-line store. In addition install section, guides customers about the installation procedure. You will find how-to guide and FAQs in this section.

ClosetMaid has also introduced the concept of Storganization. This term refers to union of storage and organization. Lisa Engel, the Vice President of Channel Marketing & Communications of ClosetMaid said, “ClosetMaid.com navigates the consumers through a streamlined experience from learner to shopper to buyer, throughout the site, users are prompted on what to do next in their quest for storganization”. Design your own ClosetMaid Closet, as it offers variety of storage planning tools. It aims to provide improved and spacious storage system, to help customers organize their stuff in an enhanced way.

The author writes articles on Fashion related topics Design Your Own ClosetMaid Closet.