Bridgestone Americas Launches New Performance-Focused Brand Campaign, Chief Marketing Officer of BATO, Philip Dobbs said, “From the tremendous grip provided by the ultra high performance Potenza line, to the smooth, quiet traits of Turanza with Serenity, to the increased fuel efficiency and improved rolling resistance offered by Ecopia, and the breakthrough performance on snow and ice for which the Blizzak name is renowned. The commercials dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink. In these commercials, we attempt to demonstrate the Bridgestone technologies that drivers can rely on when they need it most.”

Time to Perform

Time to Perform is the title of new campaign of Bridgestone Americans; this world renowned company has a mission to change the world of Sports with the use of latest technology in its products. New Super Bowl ads for Bridgestone Americas Brand Campaign will make a debut on NFC during this annual championship game on 5th February 2012. Super Bowl is very famous in America and people love to watch it every year, great thing about championship series of this year is participation of Madonna. This heart throb of millions is going to perform on 5th February during Halftime Show on NBC.

Bridgestone Performance Attributes

Dobbs explained the nature of ads and said, “As the Official Tire of the NFL, the NHL and the PGA TOUR, Bridgestone Americas is excited about our new brand campaign, which creatively integrates our sports marketing initiatives with our specific product lines and their unique characteristics. We have created an imaginary environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports.”

5th February 2012 is approaching fast and game lovers are desperately waiting for 42nd annual championship game Super Bowl XLVI.